I love helping business owners and entrepreneurs grow their businesses. It all started when I was twelve years old and was thrown into my family’s business and had to find ways to make it grow. The entrepreneurial mindset was ingrained in me by my grandparents who, after WWII, moved from the UK to Canada with only $20 in their pockets, yet went on to build multiple successful businesses during their lifetime.
Working side-by-side with them, I learned about work ethic, going above and beyond for your customers, and about being the absolute best you can be at what you do. Quite early on, I realized that I had a knack for marketing and managing teams. It was then that I started my first marketing company. I built it on the back of one of the hardest markets to market to – experimental music.
Everything that was taught about marketing at that time just didn’t work for this unique market. I discovered a process that I call Invisible Marketing™ (when you use marketing without it being perceived as marketing). Using this process, I was able to grow my record label to one of the top independent record labels in the world at the time, and we did it with small budgets, no touring bands, and all online.